SMB M&A Advisory

Thoughtful Guidance for Founder-Owned Businesses Down Market
Selling a business is a major milestone — and for many owners, a once-in-a-lifetime decision. The process should feel focused, professional, and aligned with your goals, not overwhelming or unnecessarily complex.
At Signet Capital Advisors, we provide dedicated M&A advisory services for founder-owned and closely held businesses with EBITDA under $1 million, using a process designed specifically for the SMB market.
Built for Owners — Not Templates
Smaller businesses require a different approach than large, institutional transactions. Buyers, timelines, and deal dynamics are fundamentally different — and the advisory process should reflect that.
Our SMB advisory platform is intentionally structured to deliver:
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Clarity over complexity
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Efficiency without cutting corners
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Strong outcomes without a “one-size-fits-all” process

Why This Matters
As many advisory firms shift their focus to larger transactions, business owners in the SMB market are often left with limited options.
We believe founders deserve:
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Experienced advice
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A process tailored to their business
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An advisor who understands both the numbers and the personal nature of a transition
Who This Is For
Our SMB advisory services are well suited for:
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Founder-owned and family-owned businesses
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Companies with EBITDA under $1 million
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Owners planning full or partial exits
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Owners considering succession or liquidity alternatives
Scale the Right Way
Our team brings decades of transaction experience across industries and deal sizes. We apply that experience thoughtfully — scaling our process to fit the business, not forcing the business to fit the process.

Our Approach
We guide clients through a disciplined, right-sized transaction process, including:
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Clear and compelling marketing materials
Concise offering documents that tell your story and highlight what matters most to buyers. -
Targeted buyer outreach
Direct engagement with strategic buyers, private investors, and family offices that actively acquire businesses in this size range. -
Thoughtful market exposure
Selective use of proprietary networks and curated online marketplaces to broaden reach while maintaining confidentiality. -
Hands-on transaction support
Practical guidance through diligence, negotiations, and closing — with a focus on issues that truly impact value and certainty.
If you’re beginning to think about a transition, or simply want to understand your options, we’re happy to talk.
